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New Balance and Nick Swisher Partner to Honor the U.S. Military

June 7th 2012

Boston, MA -

New Balance will join forces with All-Star Nick Swisher to raise money for a top-rated military charitable organization, the Special Operations Warrior Foundation. Swisher will wear New Balance military-inspired custom cleats Saturday, June 9, 2012, New York Yankees Military Appreciation Day. The military-inspired product will be auctioned off with all proceeds going to the Special Operations Warrior Foundation.

"My grandfather was a military man who fought in the Korean War, so I've always been a supporter of the military. And after a visit to our armed forces in Afghanistan, this cause means even more to me," say Swisher.

Swisher's military-inspired custom product will be auctioned off at http://auction.steinersports.com. The auction is currently live and will run through June 15, 2012 at 10 p.m.

The Special Operations Warrior Foundation supports the families of fallen and wounded Army, Navy, Air Force and Marine Corps special operations personnel. The SOWF provides full college scholarships to surviving children, as well as immediate financial assistance to severely wounded special operations personnel and their families. For more information visit www.specialops.org.

New Balance will also launch a new collection of Nick Swisher t-shirts for men and women. Designed in collaboration with Swisher, the t-shirts will retail for $33.00 and 100% of the proceeds will go to the Special Operations Warrior Foundation. The shirts are available exclusively at New Balance NYC (150 5th Ave).

To hear more about Nick Swisher's support of the military, visit newbalance.com/baseballmedia and facebook.com/NewBalanceBaseball and follow @NB_Baseball on Twitter.

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4000 associates around the globe, and in 2011 reported worldwide sales of $2.04 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com.