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New Balance Opens Sports Research Lab in Massachusetts with Visit from Governor Patrick

September 12th 2008

Boston, MA -

Global athletic leader New Balance commemorated the opening of its new Sports Research Lab in their Lawrence, MA facility yesterday with a visit from Massachusetts Governor Deval Patrick. Governor Patrick toured the Lab and also the company's manufacturing floor. The Lab will focus on technology and product testing, innovation research, education and also host dealer visits.

"The mission of the Sports Research Lab is to inspire, validate, and inform the design and development of new products and innovations through the study of athletes, biomechanics, and sport," says Edith Harmon, Vice President of Advanced Products for New Balance. "Our ultimate mission is to ensure New Balance continues to create provably superior technology platforms and products."

The modern, new 3,000 square foot facility houses state-of-the-art biomechanics equipment, office space, a 120 foot running track, 30' by 30' court, "Smash" Lab and equipment including:

  1. 8 Qualisys Motion Capture System capable of analyzing movement quantitatively or qualitatively at over 1000 pictures per second.
  2. Glass Top Kistler Force Plate capable of analyzing forces athletes apply to ground in all directions while camera captures foot landing on plate from below
  3. MTS System capable of replicating exact force pattern applied by athlete over the course of a marathon to a shoe in 15 minutes.

The Lab is managed by University of Massachusetts-Amherst PhD candidates. New Balance maintains a research relationship with the Department of Kinesiology at the University of Massachusetts-Amherst.

New Balance's Lawrence facility is one of five manufacturing plants in New England owned and operated by New Balance. The facility is also home to New Balance's research and development, design, apparel, purchasing/sourcing, and human resource/IT departments, as well as a New Balance Factory Store.

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 4000 people around the globe, and in 2007 reported worldwide sales of $1.63 billion. For more information please visit www.newbalance.com

Contacts:

New Balance
Amy Vreeland
617-355-4102
Email: amy.vreeland@newbalance.com