Make October Last
All Year Long

Dedicate your daily run, walk, bike or swim to a survivor and share it with the hash tag #LaceUp365 on Twitter, Facebook and Instagram. Together, we can make October last all year long.


LaceUp 365 Survivor Stories

Share your story of survival

No matter where you are in your survivor story, you know better than anyone that the fight doesn't stop in October. Tell us your story. We want to celebrate your journey and inspire others to show their support for a cure every day of the year.

Share Your Story

Lace Up for the Cure®

Wear your support for the cause with shoes, apparel and accessories from our Lace Up for the Cure® collection.

From January 1, 2013 through December 31, 2014, New Balance shall contribute 5% of the MSRP of each product sold from New Balance’s Lace Up for the Cure® Collection to Susan G. Komen®, with a guaranteed minimum donation of $500,000 each year. For more information, please visit

Join the Pink Laces Club

Stay in the know 365 days a year. Sign up for The Pink Laces Club to get more information about Lace Up 365, Susan G. Komen® events, and all the ways you can help make a cure happen year round.

Join the Pink Laces Club

Explore Lace Up 365 news, photos and events

How do you Lace Up?

Share what moves you.

Dedicate a workout. Share your favorite Lace Up for the Cure® shoes or apparel. Post photos from events. Tag your Instagram photos and Tweets with #LaceUp365 and your photos could be featured here.

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