Power your run with our new and improved FuelCell technology featuring the new FuelCell Rebel.


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The FuelCell Story
Started With
Our Athletes

We harnessed Jenny Simpson's performance data in an effort to merge athlete and product.


We Identified Key Areas to Impact Performance with a
Running Shoe

We wanted to build a shoe from the ground up, using Jenny’s data and experimenting with new designs and materials.


The Breakthrough:

Foam That Fuels the Shoe

Our newly developed FuelCell foam delivers the highest energy return of our performance foams to help you feel faster and better than ever.


For the Win

Jenny Simpson achieves her seventh win of the new balance 5th Avenue Mile. This time, with the help of the new FuelCell.



Bring the power of FuelCell to your
run with these new launches...


An ultra-responsive, supportive training shoe that’s bursting with energy for the gym, track or road.

Shop Men Shop Women

Drives each step with a springy ride that feels faster-than-fast to power your everyday run.

Shop Men Shop Women

Experience speed without spikes in this race-ready style that looks as aggressive as it feels.

Launches 09.05.19


Lightweight and streamlined design for that fast feel you need to break your personal record.

Launches 10.01.19

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