Posted on Feb 10

Watch #FreshFoam Come to Life!

By: New Balance

Watch #FreshFoam Come to Life!

Fresh Foam is here!

A few days ago we gave you a little peek at the work that went into our new Fresh Foam 980 shoe (Watch that video here ).

Today you can get a taste of what it looks like when the Science of Soft comes to life. This is what it looks like when the smarts of a human designer mix with cutting edge software. The Fresh Foam 980 is a new technology. It's a neutral cushioning shoe that combines a more natural drop with a plush ride.

Intelligent design just got smarter.

Fresh Foam officially hits on 2/12. You can PRE-ORDER your pair here or head to your local New Balance store on Wednesday.

This is #FreshFoam. This is #Runnovation.

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