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New Balance, the global athletic footwear and apparel brand, announces the appointment of Fran Allen as Vice President of the company’s EMEA region with Jonathan Ram moving to the position of Executive Vice President North America.

Fran Allen has spent the last two years as New Balance’s General Manager for the UK & Ireland and had previously been with the company for a period of 17 years when he was responsible for the US and Canadian marketplace establishing a strong track record of results under his direction and through his concerted leadership.

Commenting on the appointment Alan Hed, New Balance’s Executive Vice President International said: “Fran brings extensive industry experience together with significant successes to his new position. His clear strategic vision, dedicated teamwork, and exemplary leadership qualities reflect the company’s own guiding principles and we are extremely pleased to have Fran at the forefront of our efforts as we drive ahead on the next phase of sustainable and responsible growth across the region.”

“The New Balance Foundation is proud to join with ChildObesity180 and the 100 Mile Club in this new effort to get kids moving in schools across America,” said Anne Davis, vice chairman and executive VP of administration, New Balance. “Supporting charitable programs that work toward the betterment of children is central to our mission, and the prevention of childhood obesity is at the heart of this focus.”

In reply Fran Allen said: "I am thrilled to be appointed to this leadership position in the EMEA region. My 19 years at New Balance offer me great insight into the Brand's unique character, heritage and ideals which, I believe, will enable our EMEA Team to execute the Company's strategic growth initiatives with great success. We will continue to build on our established leadership position by concentrating on our core competency in running and the brand’s entry into the world’s most popular sport of football.

Fran will continue to reside with his wife Cindy in the UK and his appointment is with immediate effect.


Jack Gordon at Silver Hammer

Tel: +44 (0) 207-221-4881/+44 (0) 7968 105592

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