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New Balance Appoints Alan Hed To Lead Global Business

October 27th 2008

Boston, MA -

Boston-based New Balance announces the appointment of Alan Hed as Executive Vice President International.

An executive with 25 years of experience in international markets gained from leadership positions in sales, marketing and general management, Hed has lived and worked in Asia, Europe and South Africa. Alan was most recently with Levis Strauss & Co where he held increasingly responsible positions, including his most recent as President of the Asia Pacific Division, an $850M apparel business. Prior to Levis, Hed was Vice President of Sales and Marketing for Citibank in Thailand. His previous experience was at Procter and Gamble where he held sales and marketing positions in the US, Europe and Asia and established P&G's operations in Vietnam.

"The opportunity for the New Balance brand around the world is great and we are excited to have Alan lead our effort," says Rob DeMartini, CEO at New Balance. "Alan has a long and successful track record in both developing and mature markets and his leadership skills and experience will help transform New Balance into a top tier global brand."

A native of Minnesota, Hed will be based in New Balance's corporate headquarters in Boston. Hed earned his B.A. from the University of Minnesota.

About New Balance:

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 4,000 people around the globe, and in 2007 reported worldwide sales of $1.63 billion. For more information please visit

For more information please contact:

Amy Vreeland

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