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New Balance Adds Chris Passerell To Global Marketing And Brand Management Team

November 11th 2008

Boston, MA -

Boston-based New Balance announces the addition of Chris Passarell as Senior Marketing Manager Global Sports. Chris will lead Integrated Marketing for the Performance SBUs (Running, Sport, Outdoor and Kids) and Creative Services.

Passarell was most recently with Russell Athletic where he was Vice President of Marketing for the U.S. and international markets. Prior to that, he was General Manager of the Bike Athletic apparel and equipment brand and managed consumer research and strategic planning for ESPN, Unilever and the NFL.

"As we continue to grow our footwear and apparel brand through all elements of the marketing mix, Chris' experience and leadership in marketing and consumer insights will help us drive innovative programs that promote the performance aspects of the New Balance brand," says Christine Madigan, Director of Global Marketing and Brand Management at New Balance.

Passarell earned his Masters of Science, Sports Management at the University of Miami and his B.A. at Geneseo State University in New York. Chris and his family will relocate from Atlanta to the company's Boston headquarters.

Kevin Tripp, Senior Integrated Marketing Manager, will continue to manage Retail and Channel Marketing, Brand Programs and Lifestyle SBU integrated marketing for the New Balance brand.

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 4,000 people around the globe, and in 2007 reported worldwide sales of $1.63 billion. For more information please visit

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