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New Balance Strengthens Product Management Team

October 8th 2008

Boston, MA -

Boston-based New Balance announces two key additions to enhance its product management team. Tom Carleo has been named General Manager for the Running and Outdoor Business Units and Mark Cavanaugh will be Strategic Business Unit Manager for Sport & Outdoor.

"Product is the true hero of the New Balance brand and Tom and Mark's expertise and leadership will play a key role in helping us continue to create the best footwear product in the industry." says Joe Preston, Executive Vice President, Global Footwear, Product & Marketing at New Balance. "New Balance has achieved solid brand growth, particularly in running, in recent years and this enhanced focus on delivering superior product will enable us to increase our market share over the next five years."

Tom Carleo has been named General Manager for the Running and Outdoor business units. Carleo has more than twenty years of experience working in the global footwear industry, including his most recent role as Senior Vice President Product for Saucony. Prior to that, Carleo worked for Nike as their Global Footwear Product Director, Cross Training, and as the company's Senior Global Product Line Manager for Running. He was also with Nike Running and Track & Field in Japan and Oregon for more than six years.

A college track and field athlete who competed in the 1988 USA Olympic Trials qualifier in the 1500 meters, Carleo earned his Bachelor of Art at Boston College.

In addition, the company recently named Mark Cavanaugh as SBU Manager for Sport & Outdoor. Cavanaugh was most recently at Nike, Inc. as that company's Global Director of Sports Marketing for Nike Bauer Hockey after managing Nike's cleated footwear business for more than 13 years. Cavanaugh earned his B.S. in Business Administration from Northeastern University and played football for the Huskies.

Both Carleo and Cavanaugh will report to Ray Hilvert, General Manager for Footwear at New Balance.

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 4000 people around the globe, and in 2007 reported worldwide sales of $1.63 billion. For more information please visit


New Balance
Amy Vreeland

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