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New Balance Launches New Performance Apparel For Fall 2008

March 19th 2008


New Balance will debut a new collection of performance apparel for fall 2008. The collection features technical running, fitness, and outdoor apparel which showcases New Balance's latest innovations in performance fabric technology including wind blocking fabrics, 3M® Thinsulate®, Meryl® nylon, COCONA™, and bamboo.


Men & Women

Utilizing a breathable, stretch fabric that is both wind and waterproof, the NBx Wind Blocker Jacket and NBx Wind Blocker-Mid each protect the avid runner against extreme winter weather. The Wind Blocker Jacket is composed of Thermal Wind Block fabrication, a premier wind and waterproof fabric. The jacket features a waterproof zipper, internal membrane and shaped cuffs for complete coverage. The Wind Blocker-Mid offers a wind and waterproof front panel to keep your core warm, thumbholes and a deep front zipper for temperature control. Both tops are equipped with a fleece-lined collar and a music friendly pocket. Off-set side seams eliminate chafing and 360° reflectivity ensures visibility during early morning and evening runs. MSRP: $140.00 jacket; $90.00 mid

Part of New Balance's COCONA™ collection, which launched in Fall 2007, the NBx Cocona™ Long Sleeve and the NBx Cocona™ Tee are both composed of 100% next-to-skin Cocona™ fabrication, a natural fabric technology that utilizes the charcoal derived from coconut shells to provide evaporative cooling, odor resistance and UV protection. Each top also utilizes Cocona™ Lite which is created using 50% or more recycled polyester. Ideal for running, biking, and other outdoor activities both tops are equipped with a music-friendly pocket at the shoulder with a wire exit valve for portable tunes. The side and shoulder seams are rotated forward for a chafe-free fit and the long sleeve style also offers thumbholes at the cuffs for best fit and extra coverage on cooler days. MSRP: $50.00 Long sleeve; $45.00 Tee

The NBx Control Tight and NBx Control Capri are engineered to provide maximum muscle support to key muscle groups through strategically placed control panels. A Phantom Waistband™ ensures a comfortable; barely there fit while a full gusset eliminates any possible areas of irritation. The Control Tight and Control Capri feature ventilation panels behind the knee for breathability and a music friendly back envelope pocket with wire exit valve. 360° reflectivity offers an additional safety feature. MSRP: $65.00 tight; $60.00 capri

The NBx Split Short features a full side split for maximum mobility — making it the fastest short in the running line. Composed of a sleek woven, four-way stretch polyester fabric this split short also offers welded side seams for a comfortable, chafe-free ride, a printed NB lightweight crepe brief, and a key pocket for storage. A color-popped waistband and side panel create a fun, fast look. 3 inch inseam for men, 2 inch inseam for women. MSRP: $36.00

Composed of ultra-thin, quilted, wind and water resistant fabric, the Reversible Quilted Jacket and Reversible Quilted Vest provide warmth without bulk. The jacket and vest feature 3M® Thinsulate® for lightweight warmth during a cold weather run or trip to the coffee shop. The quilted shell is equipped with side zip pockets, a plush inner collar and 360° reflectivity. Thumbholes on the jacket ensure a secure fit. MSRP: $100.00 jacket; $75.00 vest

The Seamless Runner Top is composed of Meryl® nylon, an extremely quick drying, antimicrobial fabric that maintains the natural pH balance of the skin. This helps prevent skin irritations and allergic reactions to the fabric. These properties are inherent in the fabric and therefore will retain or improve their performance over time. The Seamless Runner Top also features seamless construction and a super soft hand to prevent chafing during any activity. Breathable mesh is inset in key sweat zones and a fitted hood on the women's version provides added warmth. MSRP: $75.00 women's, $70.00 men's


Providing weather protection where it counts, the men's-only New Balance Wind Brief is designed for the performance runner who is looking to brave the elements no matter what the thermostat reads. A windproof, breathable front panel ensures the ultimate in cold weather protection while the brief's compression fabric provides maximum support. 5 inch inseam. MSRP: $30.00

Sports Bras

A high impact bra for dedicated runners with medium to small chests, the Bonita Run Crop features two points of adjustability — the bottom band and padded hook & loop straps with internal stabilizers for reduced movement - for a fully customizable fit. The Lightning Dry™ compression fabric manages moisture and the racer back with mesh underlay offers ventilation and a full range of motion. The padded bottom band reduces chafing and the slightly molded cups ensure comfort throughout a workout. MSRP: $45.00

The Pross_File Crop is a prosthesis-friendly, high impact sports bra with three points of adjustability for a customized fit. The bra is equipped with an adjustable bottom band, removable pads and padded hook & loop straps with internal stabilizers. The Lightning Dry™ moisture-wicking liner features engineered pockets to hold a prosthetic or a nursing pad while a front locking zipper ensures a secure fit during rigorous workouts. MSRP: $60.00

Ideal for medium impact activities, the Fit Crop is a supportive sports bra with feminine styling. The Fit Crop features padded, adjustable straps that can be worn straight or crossed for additional support. Perforated spacer cups wick moisture and offer padded comfort while providing sufficient coverage. The underwire is enclosed in no-poke channels to ensure comfort during fitness walks and studio classes. MSRP: $45.00; $50.00 D Cup


Men & Women

The ultimate fall weather jacket, the Elements Jacket is a wind and water resistant softshell offering breathability and a warm fleece interior. An elastic band at the waist ensures a snug, flattering fit and thumbholes at the cuff provide extra coverage on cool days. The Elements Jacket is also equipped with a two way front zipper and two front zip pockets for storage. MSRP: $95.00

Lightweight, fully seam-sealed, waterproof, and packable, the Arid Jacket is a versatile, must-have item for any outdoor enthusiast looking for protection from the elements. A draft flap with hook and loop closure provides additional chafe-free protection, while the relaxed cut and raglan sleeves ensure a comfortable, casual fit. The Arid Jacket is also equipped with adjustable cuffs, two-way front zippers, and a fixed hood which packs easily into the collar. MSRP: $80.00


The woman's-only Olivia Long Sleeve Top and Olivia Short Sleeve Top feature the natural fibers of bamboo to manage odor and moisture, regulate body temperature, and protect from harmful UV rays. The relaxed fit and extended back offer freedom of movement during a day hike or yoga class and the raglan sleeve and front rouching details provide a casual, feminine look. Thumbholes at the cuff of the Long Sleeve ensure a secure fit and additional coverage on cooler days. MSRP: $40.00 long sleeve; $35.00 short sleeve


New for fall 2008, the men's-only Sawyer Long Sleeve Top and Sawyer Short Sleeve Top are composed of natural bamboo fibers which manage odor and moisture, while protecting the athlete from harmful UV rays. The Micro Pique fabric offers subtle fabrics details for a sporty, unique look and the relaxed fit ensures comfort and ease of motion. MSRP: $38.00 long sleeve; $35.00 short sleeve


Men & Women

Worn under garments or by themselves, the Train Zone Seamless Short is a lightweight, breathable and anti-odor short. The short is composed of Meryl® Nylon, an extremely quick drying, antimicrobial fabric that maintains the natural pH balance of the skin. This helps prevent skin irritations and allergic reactions to the fabric. These properties are inherent in the fabric and therefore will retain or improve their performance over time. The short is also equipped with breathable mesh inserts in key sweat areas. 7 inch inseam for men, 4 inch inseam for women. MSRP: $45.00

The Tech Fleece Hoody is the ultimate hoody to train in during chilly fall weather. This high performance hoody features a kanga pocket to keep hands warm and provides extra storage. The Lightning Dry™ bonded fleece offers stretch, is wind resistant and wicks moisture to keep athletes dry. The women's hoody includes thumbholes at the cuff for a secure fit, while the men's hoody features a music friendly pocket. MSRP: $80.00


The relaxed fit, women's-only Balance Hoody is perfect for the gym or a brisk morning walk. The soft and comfortable hoody is composed of natural bamboo fibers, which provide odor and moisture control, all while protecting the athlete from harmful UV rays. The raglan sleeve and twisting detail at the hood and neckline offer a unique feminine look. MSRP: $45.00

Performance meets fashion with the sleeveless Bamboo Bra Top. The relaxed neckline provides a comfortable fit and full range of motion while the internal shelf bra offers support for medium impact activities. The bamboo fibers provide moisture and odor control, as well as protection from UV rays. Feminine twisting detail at arm openings complete the versatile look of the bra top. MSRP: $45.00

Look great at the gym in the new fun floral print of the Shelf Bra Cami. Equipped with an internal shelf bra, the girly yet sporty bra top offers flattering side seams to fit all body types, a comfortable racerback for full range of motion, and a deep V-neck with shirring detail for added ventilation. Lightning Dry™ fabrication keeps the athlete dry and comfortable during her workout. MSRP: $40.00

Functional and fashionable, the new Tennis Dress provides optimal comfort and mobility. Both feminine and sporty, the tennis dress features an internal shelf bra, deep V-neck with shirring detail, racerback and contrast side pleats for ease of motion. The Lightning Dry™ fabric will keep the tennis athlete dry through her game. A floral screen print graphic located on the back of the dress provides a feminine touch. MSRP: $70.00


The men's-only Zipper Top is the essential shirt for tennis players. Utilizing Cocona™ side panels, the Zipper Top offers moisture and odor control, as well as protection from harmful UV rays in key areas. A unique zippered neckline for added ventilation is a great addition to this all-over moisture wicking top. MSRP: $55.00 &

About New Balance:

New Balance, headquartered in Boston, MA, is a privately-held leading manufacturer of technologically innovative width-sized performance footwear and athletic apparel for women, men, and children. The range of product categories includes running, walking, training, basketball, tennis, cleated and kids. New Balance Athletic Shoe, Inc. employs more than 2,800 people around the globe, and in 2006 reported worldwide sales of $1.55 billion. For more information please visit

Contact New Balance:

Kristen Sullivan, New Balance Athletic Shoe, Inc.

Jennifer Hamel; New Balance Athletic Shoe, Inc.

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