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New Balance Debuts Comprehensive Line Of Sports Bras For Fall 2008

May 1st 2008

Boston, MA -

New Balance will introduce a new collection of innovative sports bras for fall 2008. New Balance believes apparel that fits better performs better and has designed a line of sports bras that incorporates a wide variety of styles and sizes to offer a custom, comfortable fit for all athletes and activities.

The fall 2008 sports bra collection includes bras and bra tops appropriate for a range of activities including running, training, yoga and team sports. Each bra is composed of Lightning Dry⢠fabrication and is equipped with a moisture wicking bottom band to reduce irritation and quickly move moisture away from the body. Many of the bras have multiple points of adjustability to provide a custom fit, including adjustable straps with internal stabilizers that help reduce movement during a workout and adjustable bottom bands. The line also features bras that are built to accommodate heart rate monitors, prosthesis and nursing pads.

"We are excited to offer a complete line of sports bras to fit the needs of every female athlete," says Nicole Crutchfield, product manager, fitness apparel for New Balance."Each bra is designed to provide a custom fit to ensure maximum comfort and help athletes reach their full performance potential."

The fall 2008 sports bra collection will be available at retail in August 2008 in sizes ranging from 34B-40DD (or XS — XL for most styles, Pross_File Crop available in sizes XS — 3XL).

A high impact bra for dedicated runners with medium to small chests, the Bonita Run Crop features two points of adjustability — the bottom band and padded hook & loop straps with internal stabilizers - for a fully customizable fit. The Lightning Dry™ compression fabric manages moisture and the racer back with mesh underlay offers ventilation and a full range of motion. The padded bottom band reduces chafing and the slightly molded cups ensure comfort throughout a workout. MSRP: $45.00

The High Pross_File Crop is a prosthesis-friendly, high impact sports bra with three points of adjustability for a customized fit. The bra is equipped with an adjustable bottom band, removable pads and padded hook and loop shoulder straps with internal stabilizers for decreased movement. The Lightning Dry™ moisture-wicking liner features engineered pockets to hold prostheses or nursing pads while a front locking zipper ensures a secure fit during rigorous workouts. MSRP $60.00

The New Balance sports bra line will be supported with advertising and marketing efforts featuring the company's new brand messaging (LOVE/hate. this is the new balance). The new advertising will be featured on ExerciseTV, displayed in-store . In addition, an NB "Fit Squad" will attend Breast Cancer 3-Day expos and host in-store events in select New Balance stores across the country to educate women on proper bra fit.

About New Balance:

New Balance, headquartered in Boston, MA, is a privately-held leading manufacturer of technologically innovative width-sized performance footwear and athletic apparel for women, men, and children. The range of product categories includes running, walking, training, basketball, tennis, cleated and kids. New Balance Athletic Shoe, Inc. employs more than 2,800 people around the globe, and in 2006 reported worldwide sales of $1.55 billion. For more information please visit


Jennifer Hamel, New Balance
Phone: 617-746-2435

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