press releases

Back to Press Releases

New Balance Introduces New Global Footwear Box Design for 2011

August 30th 2010

Boston, MA -

Boston-based New Balance is pleased to announce the introduction of a new global footwear box design, featuring a grab 'n go perforated handle and enhanced brand graphics. The new box will debut at retail for January 2011.

In addition to the perforated handle, the new box features a sturdy fold-over lid and enhanced brand graphics with a modern ribbon design that wraps around the box and is color-coded by category for easy identification. Updated labels will feature size, width, gender and the French translation, as well as highlight, in an easy-to-read format.

"The new modern graphics on our box create a strong and cohesive brand presence to prospective consumers and differentiate New Balance within self-service retail," says Jeff McAdams, global brand manager for New Balance. "The new label easily conveys product information while the color-coding by category clearly communicates the type of shoe on the shelf which results in an enhanced shopping experience with our brand."

As with New Balance's current boxes, the new box is 100 percent recyclable.

All new styles launched in 2011, as well as all toning shoes beginning with fourth quarter 2010 styles, will use the new box with all New Balance footwear styles transitioning by January 2012.

About New Balance

New Balance, headquartered in Boston, Mass., has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 4000 people around the globe, and in 2009 reported worldwide sales of $1.65 billion. For more information please visit

You're headed to the US Site...

Pricing and product availability may change.

See All Countries