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New Balance Announces Partnership with All-Star Curtis Granderson

April 13th 2012

Boston, MA -

Global athletic leader New Balance announced today the signing of All-Star center fielder, Curtis Granderson, to a multi-year endorsement contract. New Balance will be Granderson’s official on-field footwear and off-field athletic footwear and apparel provider.

“I’m excited to partner with New Balance. Their cleats are comfortable and I feel good knowing I can put on a brand new pair before a game and be ready to play right away.” says Granderson. “Another major factor that drove me towards New Balance is the company’s commitment to giving back. Their support of my Grand Kids Foundation will help me take my charity to the next level.”

“New Balance is thrilled to partner with Curtis, an All-Star athlete who shares our commitment to our local communities,” says Mark Cavanaugh, general manager of sports marketing at New Balance. “New Balance looks forward to supporting his work with children through the Grand Kids Foundation.”

Curtis Granderson’s Grand Kids Foundation works to improve education for young people across the country, as well as to offer more opportunities for urban youths to play baseball. New Balance will support Grand Kids Foundation events throughout the year.

This season, Granderson will be wearing a special make-up of the New Balance 4040 baseball spike. A lightweight, low-profile cleat for the fastest player on the diamond, the MB4040 offers high performance running technologies to eliminate spike pressure and provide an athlete superior comfort and fit on the field. A new spike plate design eliminates 30% of the weight compared to the previous spike plate and a supportive overlay on the upper secures the foot during quick movements on the field.

For more information, visit and follow @NB_Baseball on Twitter.

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4000 associates around the globe, and in 2010 reported worldwide sales of $1.78 billion. To learn more about how New Balance Makes Excellent Happen, please visit

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