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Lamar Lee To Join New Balance As NB Team Uniform Brand Manager

October 18th 2012

Boston, MA -

Boston-based New Balance announces the appointment of Lamar Lee as NB Team Uniform Brand Manager.

Lamar will be responsible for overseeing the design, development, manufacturing and sales of New Balance's performance baseball/team uniform product line.

With more than 43-years of experience in the team uniform industry, Lee was most recently the owner and founder of Star Custom Uniforms where he developed a line of custom athletic uniforms primarily serving institutional markets, both on the field and on the court. Prior to that, he spent 34 years working at Russell Athletic covering the Arkansas and North Louisiana territories until he transferred to Dallas, Texas in 1988.

"The opportunity for New Balance to make an impact in the baseball industry through team uniforms is tremendous," says Mark Cavanaugh, general manager of team sports & sports marketing. "Lamar's expertise and track record with athletic uniforms will strengthen our commitment to deliver a high-quality uniform product line as we continue to expand our footprint in the baseball industry."

A Boston-based company, New Balance has a strong history in performance baseball dating back to the 1940s as the baseball cleat brand of the Boston Braves. For the past three years, New Balance has been dedicated to providing high performance cleated and training footwear and apparel to more than 300 professional baseball players. New Balance is committed to helping these athletes perform at the highest level, while also working with them to contribute to their local communities and charitable efforts.

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4000 associates around the globe, and in 2011 reported worldwide sales of $2.04 billion. To learn more about how New Balance Makes Excellent Happen, please visit

Media Contact:

Jennifer Keddy,
New Balance ,,

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