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New Colors Fresh Foam Zante

Feel Fast.
Look Fresh.

Power up your run in Fresh Foam Zante in bold new colors for spring.

Support the
USA & the USO

New Balance Athletic Shoe, Inc. will donate $5 to the USO, for each pair of Made in the USA 990v3 shoes bought in participating New Balance Stores, Military Exchanges and on from May 11–June 1, 2015, with a guaranteed minimum donation of $25,000. For more information, see

SHOP 990v3

We’re proud to be the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA.

574 luau pack

grass skirt optional

Hawaiian-inspired colors with palm tree prints are ready to brighten your summer look, whether you pair them with a hula skirt or your favorite joggers.


WX711 Trainer

Crush It In
New Prints

Take your pick of our best-selling WX711 in new colors and prints designed to inspire confidence, compliments and killer workouts.

Shop WX711

New Balance Custom

Style is What You Make It

Billions of colors. 1 style that’s all you.


Liverpool FC Home kit

Hold Nothing back

Show your steadfast devotion to the Reds in your very own LFC Home Kit.