New Balance Early Access

US New Balance verified account holders can enter for a chance to win Early Access and have an opportunity to purchase product before they are available for general release. Here’s how it works…

NO PURCHASE NECESSARY to enter for a chance to win Early Access. Program open to legal residents of the 50 U.S. (D.C.) 18 years or older who have an active account with See specific product page for Official Rules, including entry dates, number of passes available and odds. Void where prohibited.

1. Log in or join

If you want to enter for a chance to win Early Access, you must log in or create a New Balance account. If you are creating an account, you will be sent an email with a verification code in order to log in.

2. Enter for a chance to win Early Access

Once you have logged in or created an account, click “Enter for a chance to win Early Access” on the product for the style you want. You will receive an email confirmation that you are entered in the drawing

3. Check your inbox

Winners will be notified by email approximately 24 hours before the Early Access window begins. Winners will have a chance to purchase on a first come first served basis during the Early Access window. You must be logged in to the winning account in order to purchase.

Check out upcoming drops

Check out upcoming drops