New walkers need New-B.

Comfort and support for first steps. Convenience for parents.

Shop by age

Young girl standing in pink sweatshirt, grey sweatpants, and light pink shoes

Crib to toddler (0-4)

Girl sitting on a white box and leaning against a taller white box, wearing black and white matching hoodie and sweatpants and 327 shoes

Little kid (4-8)

Boy standing looking to the left, wearing a red shirt and black pants

Big kid (8-12)

Everyday Magic.

Fun, new character graphics bring surprise and discovery to the 574’s everyday comfort.

Shop by closure

Ankle down shot of grey kids 574 shoes


Ankle down shot of blue hook and loop 574 shoes


Best sellers

The Back to School New Balance Kids Collection

Classic—at any age. Back-to-school shopping has never been simpler or more streamlined than now. With the New Balance Collection made just for kids, we offer you and your children comfortable, durable and aesthetic options that don’t just look and feel good, but also outlast the longest days on the playground, too.

New Balance has expertly coordinated and curated a collection of Kids-specific clothes, shoes, apparel, accessories and more that were all uniquely created to bring style and functionality back into their closet. With a wide variety of best-selling shoes, bold and functional clothing that looks and feels amazing, and a diverse offering of sizes for children of every age (ranging from crib and toddler to little kids to big kids), there’s something for everyone in the New Balance Kids’ Collection.

Opt for bright, bold and functional apparel that helps your kids stand out this school year. Choose from a long list of mindfully crafted, energetic shoes that were designed to keep up with fully charged kids. Select from shoes and apparel that are perfect for every level of functionality—whether your child is most comfortable with Velcro and slip ons or zippers and laces.

This year, destress your back-to-school shopping and select the shoes, apparel, accessories, and more that you and your kids will love.