Two athletes running on a track beside stadium bleachers while wearing coordinated athletic apparel.
Klutch Athletics by New Balance

Klutch Athletics is the next generation’s sport brand. Founded by Rich Paul and co-authored with New Balance, the brand empowers rising athletes to be their best—in sport and life—and celebrates the idea that the best can come from anywhere.

Two athletes running on a track beside stadium bleachers while wearing coordinated athletic apparel.
Klutch Athletics by
New Balance

Klutch Athletics is the next generation’s sport brand. Founded by Rich Paul and co-authored with New Balance, the brand empowers rising athletes to be their best—in sport and life—and celebrates the idea that the best can come from anywhere.

The best comes from showing up.

The best comes from showing up.

Designed for athletes who keep showing up long after everyone else lets the cold stop them.

Designed for athletes who keep showing up long after everyone else lets the cold stop them.

Close-up of New Balance training shoes placed beside a dumbbell and workout equipment on a hardwood gym floor.
Klutch Athletics x
New Balance AC Runner

For everything training entails – running included.

Close-up of New Balance training shoes placed beside a dumbbell and workout equipment on a hardwood gym floor.
Klutch Athletics x
New Balance
AC Runner

For everything training entails – running included.

Klutch Athletics Collection

Athlete wearing a black tracksuit performing a dynamic warm-up on a running track in front of stadium bleachers.

Klutch Athletics by New Balance Training Apparel

Klutch Athletics by New Balance is a next-generation, athlete-minded approach to sportswear. Co-authored with Rich Paul, Klutch Athletics crafts training apparel that celebrates the intersection of sports, culture, and community. 

The Klutch Athletics by New Balance Clothing Collection delivers accessible, high-quality women’s and men’s training sportswear. From training shorts to premium hoodies, our men’s and women’s training apparel blends innovative performance and versatile style.

With each piece of training apparel, Klutch Athletics strives to serve the athlete-minded consumer and the communities where they play.

Be Klutch.