A signature event from New Balance Football showcasing the future of the sport.
A signature event from New Balance Football showcasing the future of the sport.
“They feel fantastic. Extremely comfortable. Especially, the extra width in the toe box.”
“They feel fantastic. Extremely comfortable. Especially, the extra width in the toe box.”
Josh Allen
Professional Quarterback
Josh Allen
Professional Quarterback
Craft & Innovation
Craft & Innovation
Our first conversations about stepping onto the gridiron kicked off in 2020. We had a goal – to set a new standard for a sport long underserved by our competitors.
We have always aimed to elevate those who wear our products, and we are approaching football with the same dedication to craftsmanship that has defined our brand. Players at every level, including Josh Allen, Jeremiyah Love, and Marvin Harrison Jr. are directly informing the design process, from providing vital feedback and insights to wear-testing prototypes in our Sports Research Lab.
The game deserves better. We won’t settle for anything less than setting a new standard.
Our first conversations about stepping onto the gridiron kicked off in 2020. We had a goal – to set a new standard for a sport long underserved by our competitors.
We have always aimed to elevate those who wear our products, and we are approaching football with the same dedication to craftsmanship that has defined our brand. Players at every level, including Josh Allen, Jeremiyah Love, and Marvin Harrison Jr. are directly informing the design process, from providing vital feedback and insights to wear-testing prototypes in our Sports Research Lab.
The game deserves better. We won’t settle for anything less than setting a new standard.
From the industrial towns where the pro game was born, to the rivalries that continue to light up Friday nights across the state, football tradition means something more in Ohio. This culture is built on competition, connection, and the pure joy of playing the game. We’re proud to support this tradition by bringing innovation directly to the athletes who live for football and worn in the moments that make football unforgettable. We provided the Rev X and Rev iQ to high schools along the Columbus to Cleveland corridor, in advance of their global launch to test for future innovation, with insights gained in real, on-field competition.
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