Because the game deserves better.

Our first conversations about stepping onto the gridiron kicked off in 2020. We had a goal – to set a new standard for a sport long underserved by our competitors.

We have always aimed to elevate those who wear our products, and we are approaching football with the same dedication to craftsmanship that has defined our brand. Players at every level, including Chase Young and Marvin Harrison Jr., are wear-testing our prototype designs in our Sports Research Lab. These insights are proving vital throughout our process.

We are pursuing a new standard and our commitment is reflected in every stitch and detail. Stay tuned for football updates by subscribing to our emails.

By clicking Subscribe, I am agreeing to the New Balance Privacy Policy and Terms & Conditions.

Our first conversations about stepping onto the gridiron kicked off in 2020. We had a goal – to set a new standard for a sport long underserved by our competitors.

We have always aimed to elevate those who wear our products, and we are approaching football with the same dedication to craftsmanship that has defined our brand. Players at every level, including Chase Young and Marvin Harrison Jr., are wear-testing our prototype designs in our Sports Research Lab. These insights are proving vital throughout our process.

We are pursuing a new standard and our commitment is reflected in every stitch and detail. Stay tuned for football updates by subscribing to our emails.

By clicking Subscribe, I am agreeing to the New Balance Privacy Policy and Terms & Conditions.

Young athlete standing on a field with a blue background wearing a custom jacket.

The Intelligent Choice.

Josh Allen & New Balance.

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Where football is football.

New England is home to some of the oldest football rivalry games in the country. It's where the same schools have been battling for bragging rights on the same fields, since the days of leather helmets. We provided product to high schools and universities from Rhode Island, all the way up to Maine, to be tested by the athletes who carry on the legacy of New England football. For the love of the game, for the love of community, in all the elements New England can throw at them.

Young football athlete running with the ball on the field.

Team captain gearing up his team in the huddle.

Entire team walking on the sidewalk to the field.

Player dunking a football in a trash can on the field in full gear.

Young man yelling out on the football field.

A new legacy.

Here's to the start of a new legacy. We won’t settle for anything less than setting a new standard in football performance. That's why some of the best players in the world – Josh Allen, Marvin Harrison Jr., Chase Young, and Jeremiyah Love – have chosen to wear New Balance.