The NYC experience. Find out how more than 100 years of design, innovation, and a passion for excellent led to our NYC experience store
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Innovative thinking and
technology are at the forefront
of the New Balance experience.

In 1906, founder William J. Riley's unique metatarsal arch supports, featuring a chicken-foot design, paved the way for our commitment to superior footwear and comfort, without sacrificing performance.

With each generation, we've taken the lead in improving support and stability. Our NB Minimus' low drop revolutionized shoe design, while the 890 with REVlite was lightest in its class.

We were first in the industry to offer shoes by width, and confidently proclaim a money-back guarantee – all while proudly bearing our Made in the USA tag.

Our NYC Experience store will feature not only the latest footwear innovations, but plenty from New Balance's lengthy catalog as well, including exclusive models not available elsewhere.

*Due to variances created during the development and manufacturing processes, all references to drop are approximate.

The only athletic shoe
company still manufacturing
inside the US.

New Balance is proud to be the only athletic footwear company still manufacturing shoes in the US.

From our first pair in 1938, we've always held our craftsmanship to the highest standard, integrating premium components, supportive design and materials obtained from domestic suppliers whenever possible.

25% of our shoes sold in North America are made or assembled here in the US, and with the opening of our NYC Experience store, we'll be increasing that number with a manufacturing demonstration area directly inside the store. In addition to purchasing select styles, you'll be able to have shoes assembled right in front of you while you wait. We're also excited to announce the launch of the NB NYC 574 – a limited edition shoe created specially for our NYC store.

Helping people to perform their best is what drives us to create great shoes. Commitment to the American worker is how we make excellent happen.

Run the way your body
is designed to with
Good Form Running.

Nearly 60% of people wear improperly fitting shoes. But our store's trained Fit Specialists will measure every aspect of your foot, making sure you get the right size and width from the large selection we offer. They'll even analyze your gait to determine the level of support and motion control you'll need.

You'll also be able to learn about Good Form Running, a technique designed to help reduce strains and injury through four basic elements: posture, midfoot, cadence and lean. Adapting these attributes may allow you to run longer, faster and more comfortably than ever before.

It all adds up to a better running experience.

the new balance experience store
nyc store info
Located in Manhattan's burgeoning Flatiron District, the area is as rich in history as the New Balance brand itself.
Google Map directions
NYC New Balance Store Map Location

The New Balance Experience Store
150 5th Avenue
New York, NY 10011
Get directions »

Store Hours
Monday - Saturday: 10am - 8pm
Sunday: 11am - 6pm

In-Store Craft

Go behind the scenes with artist Nikole Nelson to see how she created a one-of-a-kind masterpiece for New Balance

Learn more»
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