Plain perfection.

The New 990

  • New Balance Made in USA 990, Grey with White

    Made in USA 990

    Unisex Made in USA

    $199.99

    Unisex Made in USA

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  • New Balance Made in US 990 Bringback, Grey with White

    Made in US 990 Bringback

    Men's Made in USA

    $179.99

    Men's Made in USA

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  • New Balance 990 First Class Tee, White

    990 First Class Tee

    Men's Lifestyle

    $39.99

    Men's Lifestyle

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  • New Balance 990 Perfection Tee, White

    990 Perfection Tee

    Men's Lifestyle

    $39.99

    Men's Lifestyle

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  • New Balance 990 Materials Tee, White

    990 Materials Tee

    Men's Lifestyle

    $39.99

    Men's Lifestyle

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  • New Balance 990 Proof Tee, White

    990 Proof Tee

    Men's Lifestyle

    $39.99

    Men's Lifestyle

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  • New Balance 990 Perfect Tee, White

    990 Perfect Tee

    Men's Lifestyle

    $39.99

    Men's Lifestyle

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  • New Balance 990 Fashion Tee, White

    990 Fashion Tee

    Men's Lifestyle

    $39.99

    Men's Lifestyle

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  • New Balance 990v5, Grey

    990v5

    Kids' Grade School Lifestyle

    $99.99

    Kids' Grade School Lifestyle

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  • New Balance 990v5, Grey

    990v5

    Kids' Pre-School Lifestyle

    $79.99

    Kids' Pre-School Lifestyle

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  • New Balance 990v5, Grey

    990v5

    Kids' Infant and Toddler Lifestyle

    $59.99

    Kids' Infant and Toddler Lifestyle

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  • New Balance 990v5, Grey

    990v5

    Kids' Infant and Toddler Lifestyle

    $39.99

    Kids' Infant and Toddler Lifestyle

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  • New
    New Balance 990v5, Silver with Black

    990v5

    Kids' Pre-School Lifestyle

    $79.99

    Kids' Pre-School Lifestyle

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  • New
    New Balance 990v5, Silver with Black

    990v5

    Kids' Grade School Lifestyle

    $99.99

    Kids' Grade School Lifestyle

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  • New Balance 990v5, White Oak with Pink Mist

    990v5

    Kids' Infant and Toddler Lifestyle

    $59.99

    Kids' Infant and Toddler Lifestyle

    Expand
  • New
    New Balance 990v5, Silver with Black

    990v5

    Kids' Infant and Toddler Lifestyle

    $59.99

    Kids' Infant and Toddler Lifestyle

    Expand
  • New Balance 990v5, White Oak with Pink Mist

    990v5

    Kids' Girls Grade School Lifestyle

    $99.99

    Kids' Girls Grade School Lifestyle

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  • New Balance 990v5, Black

    990v5

    Kids' Infant and Toddler Lifestyle

    $59.99

    Kids' Infant and Toddler Lifestyle

    Expand
  • New Balance 990v5, Black

    990v5

    Kids' Pre-School Lifestyle

    $79.99

    Kids' Pre-School Lifestyle

    Expand
  • New Balance 990v5, White Oak with Pink Mist

    990v5

    Kids' Girls Pre-School Lifestyle

    $79.99

    Kids' Girls Pre-School Lifestyle

    Expand
  • New Balance 990v5, Black

    990v5

    Kids' Grade School Lifestyle

    $99.99

    Kids' Grade School Lifestyle

    Expand
 

In the spring of 1978, New Balance gave
R&D the go ahead on an ambitious
undertaking: develop the very best running
shoe they were technically capable of,
regardless of the time it took or the money
it cost. The rest is history...

1982 | 990

The legend debuts with a $100 price
tag, a first for an athletic shoe.

 

1998 | 990v2

A new, rebooted look establishes
the design for later models.

The legend debuts with a $100 price
tag, a first for an athletic shoe.

2001 | 991

Elements are added to highlight the
shoe’s visible technologies.

 

2006 | 992

The evolution continues with advanced
comfort and an improved fit.

A new, rebooted look establishes
the design for later models.

2008 | 993

New cushioning tech is introduced for
added stability and support.

 

2012 | 990v3

A utilitarian look is introduced 30 years
after the original’s debut.

Elements are added to highlight the
shoe’s visible technologies.

2016 | 990v4

The best of each version comes
together for a truly legendary shoe.

 

The evolution continues with advanced
comfort and an improved fit.

A contemporary silhouette with new
design and comfort elements continues
the tradition of innovation.

 

New cushioning tech is introduced for added stability and support.

 

A utilitarian look is introduced 30 years after the original’s debut.

 

The best of each version comes together for a truly legendary shoe.

 

A contemporary silhouette with new
design and comfort elements continues
the tradition of innovation.

 

THE 99X SERIES

Uncover heritage that stands the test of time.

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