Limited-edition shoes and apparel inspired by the city’s renowned running tradition.

890v6 Boston Edition

Lightweight Cushioning

Shop Men Shop Women

Fresh Foam Lazr Sport Boston Edition

High-Tech Comfort

Shop Men Shop Women

Boston Athletes Talk Fearlessness

 
 
 
“Preparation makes me fearless.”
Torey Krug,
Boston Bruins Defenseman
 
 
 
“I am fearless because I had to be.”
Kathryn Marvinney,
Marathoner & Cancer Survivor
 
 
 
“My love for the starting line makes me fearless.”
Cory McGee,
Team NB Middle-Distance Runner

Men's Boston Gear

Lead the pack in performance and style in exclusive clothing & footwear for men.

  • New Balance Men's 890v6 Boston, Pigment with Navy

    Men's 890v6 Boston

    $109.99 (reg $129.99)
    New Balance Men's 890v6 Boston, Pigment with Navy selected New Balance Men's 890v6 Boston, Pigment with Navy

    Men's Neutral Cushioned

    Expand
  • New Balance Men's Fresh Foam Lazr Boston, Vintage Indigo with Pigment & White

    Men's Fresh Foam Lazr Boston

    $99.99 (reg $109.99)
    New Balance Men's Fresh Foam Lazr Boston, Vintage Indigo with Pigment & White selected New Balance Men's Fresh Foam Lazr Boston, Vintage Indigo with Pigment & White

    Men's Neutral Cushioned

    Expand
  • New Balance Boston Classic Coaches Jacket, Pigment

    Boston Classic Coaches Jacket

    $52.99 (reg $104.99)
    New Balance Boston Classic Coaches Jacket, Pigment selected New Balance Boston Classic Coaches Jacket, Pigment

    Men's Performance

    Expand
  • New Balance Boston Tee, Maldives Blue

    Boston Tee

    $22.99 (reg $44.99)
    New Balance Boston Tee, Maldives Blue selected New Balance Boston Tee, Maldives Blue

    Men's Performance

    Expand
  • New Balance Run Boston Run Tee, Navy

    Run Boston Run Tee

    $14.99 (reg $29.99)
    New Balance Run Boston Run Tee, Navy selected New Balance Run Boston Run Tee, Navy

    Unisex Performance

    Expand
  • New Balance Run Beacon Hill Run Tee, Grey

    Run Beacon Hill Run Tee

    $14.99 (reg $29.99)
    New Balance Run Beacon Hill Run Tee, Grey selected New Balance Run Beacon Hill Run Tee, Grey

    Unisex Performance

    Expand
  • New Balance Run Brighton Run Tee, Grey

    Run Brighton Run Tee

    $14.99 (reg $29.99)
    New Balance Run Brighton Run Tee, Grey selected New Balance Run Brighton Run Tee, Grey

    Unisex Performance

    Expand
  • New Balance Run Back Bay Run Tee, Grey

    Run Back Bay Run Tee

    $14.99 (reg $29.99)
    New Balance Run Back Bay Run Tee, Grey selected New Balance Run Back Bay Run Tee, Grey

    Unisex Performance

    Expand
  • New Balance Run Fenway Run Tee, Grey

    Run Fenway Run Tee

    $14.99 (reg $29.99)
    New Balance Run Fenway Run Tee, Grey selected New Balance Run Fenway Run Tee, Grey

    Unisex Performance

    Expand
  • New Balance Boston Singlet, Maldives Blue

    Boston Singlet

    $22.99 (reg $44.99)
    New Balance Boston Singlet, Maldives Blue selected New Balance Boston Singlet, Maldives Blue

    Men's Performance

    Expand
Show More Loading....
 

Women's Boston Gear

Lead the pack in performance and style in exclusive clothing & footwear for women.

  • New Balance Women's 890v6 Boston, Pigment with Navy

    Women's 890v6 Boston

    $109.99 (reg $129.99)
    New Balance Women's 890v6 Boston, Pigment with Navy selected New Balance Women's 890v6 Boston, Pigment with Navy

    Women's Neutral Cushioned

    Expand
  • New Balance Women's Fresh Foam Lazr Boston, Pigment with Vintage Indigo & White

    Women's Fresh Foam Lazr Boston

    $99.99 (reg $109.99)
    New Balance Women's Fresh Foam Lazr Boston, Pigment with Vintage Indigo & White selected New Balance Women's Fresh Foam Lazr Boston, Pigment with Vintage Indigo & White

    Women's Neutral Cushioned

    Expand
  • New Balance Boston Tee, Maldives Blue

    Boston Tee

    $22.99 (reg $44.99)
    New Balance Boston Tee, Maldives Blue selected New Balance Boston Tee, Maldives Blue

    Women's Performance

    Expand
  • New Balance Run Boston Run Tee, Navy

    Run Boston Run Tee

    $14.99 (reg $29.99)
    New Balance Run Boston Run Tee, Navy selected New Balance Run Boston Run Tee, Navy

    Unisex Performance

    Expand
  • New Balance Run Beacon Hill Run Tee, Grey

    Run Beacon Hill Run Tee

    $14.99 (reg $29.99)
    New Balance Run Beacon Hill Run Tee, Grey selected New Balance Run Beacon Hill Run Tee, Grey

    Unisex Performance

    Expand
  • New Balance Run Brighton Run Tee, Grey

    Run Brighton Run Tee

    $14.99 (reg $29.99)
    New Balance Run Brighton Run Tee, Grey selected New Balance Run Brighton Run Tee, Grey

    Unisex Performance

    Expand
  • New Balance Run Back Bay Run Tee, Grey

    Run Back Bay Run Tee

    $14.99 (reg $29.99)
    New Balance Run Back Bay Run Tee, Grey selected New Balance Run Back Bay Run Tee, Grey

    Unisex Performance

    Expand
  • New Balance Run Fenway Run Tee, Grey

    Run Fenway Run Tee

    $14.99 (reg $29.99)
    New Balance Run Fenway Run Tee, Grey selected New Balance Run Fenway Run Tee, Grey

    Unisex Performance

    Expand
  • New Balance Boston Singlet, Maldives Blue

    Boston Singlet

    $22.99 (reg $44.99)
    New Balance Boston Singlet, Maldives Blue selected New Balance Boston Singlet, Maldives Blue

    Women's Tank Tops

    Expand
  • New Balance Boston Sock, Maldives Blue with Pigment

    Boston Sock

    $12.99
    New Balance Boston Sock, Maldives Blue with Pigment selected New Balance Boston Sock, Maldives Blue with Pigment

    Unisex Crew

    Expand
Show More Loading....
 
You're headed to the US Site...

Pricing and product availability may change.

See All Countries