Limited-edition shoes and apparel inspired by the city’s renowned running tradition.

890v6 Boston Edition

Lightweight Cushioning

Shop Men Shop Women

Fresh Foam Lazr Sport Boston Edition

High-Tech Comfort

Shop Men Shop Women

Boston Athletes Talk Fearlessness

 
 
 
“Preparation makes me fearless.”
Torey Krug,
Boston Bruins Defenseman
 
 
 
“I am fearless because I had to be.”
Kathryn Marvinney,
Marathoner & Cancer Survivor
 
 
 
“My love for the starting line makes me fearless.”
Cory McGee,
Team NB Middle-Distance Runner

Men's Boston Gear

Lead the pack in performance and style in exclusive clothing & footwear for men.

  • New Balance Men's 890v6 Boston, Pigment with Navy

    Men's 890v6 Boston

    $109.99 (reg $129.99)

    Men's Neutral Cushioned

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  • New Balance Men's Fresh Foam Lazr Boston, Vintage Indigo with Pigment & White

    Men's Fresh Foam Lazr Boston

    $99.99 (reg $109.99)

    Men's Neutral Cushioned

    Expand
  • New Balance Boston Classic Coaches Jacket, Pigment

    Boston Classic Coaches Jacket

    $52.99 (reg $104.99)

    Men's Performance

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  • New Balance Boston Tee, Maldives Blue

    Boston Tee

    $22.99 (reg $44.99)

    Men's Performance

    Expand
  • New Balance Run Boston Run Tee, Navy

    Run Boston Run Tee

    $14.99 (reg $29.99)

    Unisex Performance

    Expand
  • New Balance Run Beacon Hill Run Tee, Grey

    Run Beacon Hill Run Tee

    $14.99 (reg $29.99)

    Unisex Performance

    Expand
  • New Balance Run Brighton Run Tee, Grey

    Run Brighton Run Tee

    $14.99 (reg $29.99)

    Unisex Performance

    Expand
  • New Balance Run Back Bay Run Tee, Grey

    Run Back Bay Run Tee

    $14.99 (reg $29.99)

    Unisex Performance

    Expand
  • New Balance Run Fenway Run Tee, Grey

    Run Fenway Run Tee

    $14.99 (reg $29.99)

    Unisex Performance

    Expand
  • New Balance Boston Singlet, Maldives Blue

    Boston Singlet

    $22.99 (reg $44.99)

    Men's Performance

    Expand
 

Women's Boston Gear

Lead the pack in performance and style in exclusive clothing & footwear for women.

  • New Balance Women's 890v6 Boston, Pigment with Navy

    Women's 890v6 Boston

    $109.99 (reg $129.99)

    Women's Neutral Cushioned

    Expand
  • New Balance Women's Fresh Foam Lazr Boston, Pigment with Vintage Indigo & White

    Women's Fresh Foam Lazr Boston

    $99.99 (reg $109.99)

    Women's Neutral Cushioned

    Expand
  • New Balance Boston Tee, Maldives Blue

    Boston Tee

    $22.99 (reg $44.99)

    Women's Performance

    Expand
  • New Balance Run Boston Run Tee, Navy

    Run Boston Run Tee

    $14.99 (reg $29.99)

    Unisex Performance

    Expand
  • New Balance Run Beacon Hill Run Tee, Grey

    Run Beacon Hill Run Tee

    $14.99 (reg $29.99)

    Unisex Performance

    Expand
  • New Balance Run Brighton Run Tee, Grey

    Run Brighton Run Tee

    $14.99 (reg $29.99)

    Unisex Performance

    Expand
  • New Balance Run Back Bay Run Tee, Grey

    Run Back Bay Run Tee

    $14.99 (reg $29.99)

    Unisex Performance

    Expand
  • New Balance Run Fenway Run Tee, Grey

    Run Fenway Run Tee

    $14.99 (reg $29.99)

    Unisex Performance

    Expand
  • New Balance Boston Singlet, Maldives Blue

    Boston Singlet

    $22.99 (reg $44.99)

    Women's Tank Tops

    Expand
  • New Balance Boston Sock, Maldives Blue with Pigment

    Boston Sock

    $12.99

    Unisex Crew

    Expand
 
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