Prodigy
Prodigy
A cleat specifically engineered for skill position players.
A cleat specifically engineered for skill position players.
deserves better.
Craft & innovation
Craft & innovation
Our first conversations about stepping onto the gridiron kicked off in 2020. The goal – making the best-fitting, most comfortable cleat in the game – was simple. Getting there was not.
We focused on an intelligent approach to product creation that combined our history of best-in-class craftsmanship with cutting-edge innovation. The prototype designs were wear-tested in our Sports Research Lab by players at every level, including Chase Young and Marvin Harrison Jr. These insights proved vital throughout the process.
The game deserves better. We won’t settle for anything less than setting a new standard.
Our first conversations about stepping onto the gridiron kicked off in 2020. The goal – making the best-fitting, most comfortable cleat in the game – was simple. Getting there was not.
We focused on an intelligent approach to product creation that combined our history of best-in-class craftsmanship with cutting-edge innovation. The prototype designs were wear-tested in our Sports Research Lab by players at every level, including Chase Young and Marvin Harrison Jr. These insights proved vital throughout the process.
The game deserves better. We won’t settle for anything less than setting a new standard.
In Texas, where high school stadiums are filled to capacities that outnumber the population of the entire towns, football is a way of life. We provided players from five schools throughout the Dallas/Fort Worth area with the cleats to test their performance in the raw, authentic, 24/7 experience that is Texas high school football.
The intelligent choice.
The intelligent choice.
Here's to the start of a new legacy. We won’t settle for anything less than setting a new standard in football performance. That’s why some of the best players in the world – Marvin Harrison Jr. and Chase Young -- have chosen to wear New Balance on the gridiron.
Here's to the start of a new legacy. We won’t settle for anything less than setting a new standard in football performance. That’s why some of the best players in the world – Marvin Harrison Jr. and Chase Young -- have chosen to wear New Balance on the gridiron.
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