Power your run with the NEW FuelCell Rebel.


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Everyday Fast

The FuelCell Rebel is a lightweight trainer built from data and learnings the New Balance product team developed during the design process of the FuelCell 5280 racing flat.


The FuelCell Story
Started With
Our Athletes

We harnessed Jenny Simpson's performance data in an effort to merge athlete and product.


We Identified Key Areas to Impact Performance with a
Running Shoe

We wanted to build a shoe from the ground up, using Jenny’s data and experimenting with new designs and materials.


The Breakthrough:

Foam That Fuels the Shoe

Our newly developed FuelCell foam delivers the highest energy return of our performance foams to help you feel faster and better than ever.


For the Win

Jenny Simpson achieves her seventh win of the new balance 5th Avenue Mile. This time, with the help of the new FuelCell.



Bring the power of FuelCell to your
run with these upcoming launches.


Experience speed without spikes in this race-ready style that looks as aggressive as it feels.

Launches 09.05.19


An ultra-responsive, supportive everyday runner bursting with energy for the gym, track or road.

Launches 08.01.19


Lightweight and streamlined design for that fast feel you need to break your personal record.

Launches 10.01.19

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