Multi-color pair of Jaden 574 on a grey background

The Jaden 574

We have one world. Resources are finite. Forward-thinking design is not.

Made with surplus materials, the upper of this shoe contains 73% surplus materials, 9% recycled content and 18% virgin materials.

MADE 990 with untied laces

Go ahead, touch the classics.

MADE construction is a work of art, in any color.

New Balance MADE contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance’s US sales.

Shop by category

Man wearing an outdoor inspired vest with a bright yellow tee and black pants
Men
Woman wearing a blue tee with navy sweatpants and a pink sweatshirt draped over her shoulders
Women
A child wearing a pair of 990s
Kids

Shop top styles

Pair of grey 574 sitting on a book with a pile of New Balance archival ads around it.
Young woman in teal and white NB jacket and matching pants sitting on a CRT tv in a grey studio environment. She is wearing grey 574 sneakers.
Pair of grey 574 sitting on a book with a pile of New Balance archival ads around it.

The 574 ‘History Class’

A heritage-inspired 574 collection featuring authentic colorways from our ‘80’s archives.

Young woman in teal and white NB jacket and matching pants sitting on a CRT tv in a grey studio environment. She is wearing grey 574 sneakers.

NB Athletics

Designed to go with everything.

Black 990 sneaker in industrial setting

Made in USA and UK Collection

A cut above the competition.

New Balance MADE contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance’s US sales.