The MADE in USA Collection

Born from an unwavering commitment to those who walk their own path, MADE represents the purest expression of our “fearlessly independent” ethos. Designed without compromise and constructed with authentic American craftsmanship for over 75 years, the MADE in USA mark is the symbol of our very best, for those who would accept nothing less.  

New Balance MADE U.S. footwear contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance’s U.S. sales. 

Black and white image of an older craftsman sitting in a stool in a concrete studio backdrop. He is holding a pair of scissors and wearing a pair of MADE in USA sneakers.

Quality speaks for itself.

The MADE in USA campaign tells the stories of six ‘makers,’ who have spent years perfecting their respective crafts. There’s a very tangible and tactile nature to each of these makers’ professions: Bakers, Butchers, Barbers, Tailors, Painters, and Florists, that exemplifies the ethos of American made quality and craftsmanship.

The MADE in UK Collection

From Flimby to the world