A person wearing Made in USA apparel and 990v6 shoes.

The Made in USA
Seasonal Collection

The Made in USA
Seasonal Collection

The Fall Winter '25 Collection.

The Fall Winter '25 Collection.

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New Balance Made in USA footwear contains a domestic value of 70% or more. Made in USA makes up a limited portion of New Balance’s US sales.

Upcoming Launches

Auralee x New Balance T500
Coming soon
31 Oct 2025
Auralee x New Balance T500
Coming soon
204L
Restocking soon
18 Nov 2025
204L
Coming soon

In-Stock Launches

A person wearing Made in USA apparel standing in front of a barn.
30 Oct 2025
Made in USA – Fall/Winter ‘25 apparel
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Made in USA 990v6
New
30 Oct 2025
Made in USA 990v6
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Made in USA 990v6
New
30 Oct 2025
Made in USA 990v6
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204L
New
28 Oct 2025
204L
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Cooper Flagg x Hesi Low v2
New
22 Oct 2025
Cooper Flagg x Hesi Low v2
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1906 Utility
NB Exclusive
20 Oct 2025
1906 Utility
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NB Numeric 770
New
20 Oct 2025
NB Numeric 770
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T500
NB Exclusive
20 Oct 2025
T500
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9060
NB Exclusive
20 Oct 2025
9060
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GANNI x New Balance 1906L
New
20 Oct 2025
GANNI x New Balance 1906L
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204L
New
16 Oct 2025
204L
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ABZORB 2000
New
15 Oct 2025
ABZORB 2000
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TAG Heuer x New Balance SC Elite v5
New
8 Oct 2025
TAG Heuer x New Balance SC Elite v5
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TAG Heuer x New Balance SC Elite v5
New
8 Oct 2025
TAG Heuer x New Balance SC Elite v5
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More to explore

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