We are deeply saddened by the devastating impact of the wildfires in Southern California. The New Balance Foundation is pledging $2 million in charitable grants to support relief efforts as well as long-term community rebuilding. $500,000 to The American Red Cross and $500,000 to World Central Kitchen to support their heroic efforts on the ground. Over the course of 2025, New Balance Foundation will distribute the additional $1 million in community grants to select local non-profit organizations addressing the unique challenges of rebuilding the Los Angeles community.
New Balance Athletics, Inc. is donating 10,000 units of footwear and apparel to non-profit organizations, including Good Sports and Shoes that Fit who will disseminate goods to impacted individuals and families.
Investing in vibrant communities and bright futures through sport.
Investing in vibrant communities and bright futures through sport.
Since 1981, New Balance Foundation has invested in proven pathways to help young people achieve their goals. Our grantmaking focuses on community-led, outcomes-driven initiatives that promote access to sport, educational support, career readiness and overall well-being.
We have granted over $150 million to date to trailblazing non-profits across the globe. This includes more than $12 million in donations to 90 non-profits in 2024 alone.
Together with our grantees, we are focused on driving lifelong health and success of young people in the neighborhoods where New Balance associates live and work. We take a ‘whole child, whole family’ approach centered on the positive youth development framework and guided by a commitment to equity. By addressing systemic barriers, we strive to create and grow opportunities for young people who face greater challenges. We aim to help our portfolio grantees grow, scale, and innovate to build transformative pathways for young people. At New Balance Foundation, our investments are long-term, intentional, and collaborative. We recognize the critical role community organizations play in helping young people achieve their goals.
Together with our grantees, we are focused on driving lifelong health and success of young people in the neighborhoods where New Balance associates live and work. We take a ‘whole child, whole family’ approach centered on the positive youth development framework and guided by a commitment to equity. By addressing systemic barriers, we strive to create and grow opportunities for young people who face greater challenges. We aim to help our portfolio grantees grow, scale, and innovate to build transformative pathways for young people. At New Balance Foundation, our investments are long-term, intentional, and collaborative. We recognize the critical role community organizations play in helping young people achieve their goals.
Our grantmaking has historically focused on our heritage footprint in New England. However, in recent years, we have expanded our funding to new markets across North America, the United Kingdom, and Europe. As our grant making efforts continue to scale, our focus will remain on ensuring equitable access to opportunities for youth in underserved communities across the globe.
Our grantmaking has historically focused on our heritage footprint in New England. However, in recent years, we have expanded our funding to new markets across North America, the United Kingdom, and Europe. As our grant making efforts continue to scale, our focus will remain on ensuring equitable access to opportunities for youth in underserved communities across the globe.
New grant seekers must be invited to apply.
Though small, our team is hands-on in grant making and relationship building. Our investments are often longer term than other corporate foundations. This means that our staff is working year-round with our portfolio grantees, while also seeking new organizations to invest in. Our focus remains on maximizing impact and working collaboratively with our current and future portfolio grantees.
We are currently operating within an invitation-only framework while we build out our portfolio and geographic reach. As a result, we cannot accept unsolicited applications at this time.
Contact Us
For questions regarding our work, please contact us at newbalancefoundation.foundation@newbalance.com
Due to the overwhelming number of inquiries, we are unable to entertain unsolicited grant requests, corporate sponsorship requests or in-kind donation requests via this email address.
Grantmaking Eligibility
Currently, we do not accept unsolicited grant requests. Additionally, New Balance Foundation’s giving is limited to organizations classified as 501 (c)(3) in the US or the equivalent charitable status in other countries. We provide support to specific programs rather than contributing to general operating expenses.
New Balance Foundation does not fund the following:
- Political parties
- Individual pursuits
- Fundraising dinners & galas
- Team sponsorships or sporting events
- Film or television underwriting
- Organizations that discriminate based on race, creed, gender, sexual orientation, age, religion, or national origin
