Our Strategy

There is no simple way to solve childhood obesity. Its complex and entrenched antecedents demand a multi‑faceted approach that embraces the child – and the family, school and community – to drive enduring behavioral change.

New Balance Foundation approaches childhood obesity thoughtfully, comprehensively and focused on the long term. Our approach is sustained through the powerful, collaborative relationships among our grantees. We prioritize programs that:

  • Address the fundamental drivers of childhood obesity
  • Incorporate multiple cross‑cutting strategies grounded in scientific evidence
  • Are designed for long‑term impact, and
  • Build community partnerships across sectors to sustain success

Our grantmaking is also geographically strategic. We support communities where we operate, in Massachusetts, Maine, the United Kingdom and Canada. Nationally, we fund high‑impact programs that target underserved communities where the rates of childhood obesity are higher than average.