Building our product more responsibly is a continuous journey. We are unwavering in our commitment to product construction, the materials and methods we use, and — most importantly — the people crafting our products. For years, New Balance has been building a strong foundation of sustainability practices and respecting human rights through its Responsible Leadership program — and has outlined a set of bold actions and alliances targeting various aspects of climate change and social responsibility. We realize this is not enough and we are just getting started. From pursuing renewable energy across our supply chain to promoting women’s empowerment in our key partner suppliers, New Balance continuously seeks change that creates both short-and long-term impact.

Flimby is special. There aren’t too many occasions when the likes of New York, Tokyo, and London are eagerly awaiting the latest happenings in a village of fewer than 2,000 residents on the coast of the Irish Sea, but that’s the power of genuine quality. Since 1982, the technological innovation and meticulous craftsmanship synonymous with New Balance have been expressed at the highest levels by three simple words: ‘made in England.’