Inside NB
More than 100 years, New Balance has worked to move the world around us. Because we believe in one simple truth: we were born to move.
Our goal is to help you achieve yours.
At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to achieve a new PR, run their first 5K or just to live a more healthy and active lifestyle.
Our products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. Our associates around the world bring these goals to life with their high-level skills and creativity. While we offer the best product on the market, we’re also equally committed to giving back. So while we look to succeed, we believe in ensuring others have the same opportunity.
“Let's challenge the conventions of the industry.”
Jim and Anne Davis
“The innovation of our teams, combined with our values, is the reason we have grown.”
Rob DeMartini
PUBLIC RELATIONS
Get up-to-date information on New Balance’s latest projects and commitments within our community and around the world.
View latest headlinesMADE IN AMERICA MATTERS
New Balance always has, and always will be, committed to making shoes in the U.S. Join us and the thousands of other American Makers who understand that making things here matters.
We’re proud to be the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA.
EXCELLENCE STARTS WITH YOU
Our mission is to put the body in motion with the most advanced footwear technology on the planet. By joining our Wear test team, you can help our products reach even greater heights.
We stand behind the quality of official New Balance products and appreciate your help in reporting fake websites or gear touting our trusted American brand.
Movement FOR LIFE
NBRx represents New Balance’s approach to foot health, delivering all the benefits of our footwear and insoles through select retail partners and fit specialists.
New Balance has joined with Westin Hotels & Resorts to help you stay fit wherever you go. Through our exclusive gear-lending program, everything you need to keep active on the road will be delivered right to your room.