All shoes are manufactured, but only a few are made.

Each pair of New Balance MADE shoes is rooted in authentic American or British craftsmanship and represents our unwavering commitment to those who walk their own path.

Close up view of the American flag on the tongue of the 990 grey sneaker
Close up view of Made in England stitching on grey and navy sneaker
Close up view of the American flag on the tongue of the 990 grey sneaker

Made in the USA

New Balance MADE contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance’s US sales.

Close up view of Made in England stitching on grey and navy sneaker

Made in the UK

Each MADE UK sneaker is crafted in our factory in Flimby, Cumbria, UK.

Quality comes standard.

’70s vibes optional. Made in USA 997 & 1300.

New Balance MADE contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance’s US sales.

Female New Balance employee in factory wearing Made in USA women’s sneakers

Designed & developed by women.

This March 2020 collection featuring the 992 and 997S was uniquely crafted, from design to development, by the power, grit and commitment of women supporting other women.